connecting with nature

The other day I was looking through Lürzer's Int'l Archive and stumbled upon a great ad from Colombia, my homeland. I then went on to search online for other work that hailed from Colombia. In my search, I stumbled upon this piece which is great in every sense. It was a huge gamble due to the nature of its' execution which called for screenprinting on banana leaves. The idea was to connect one of Toyota's most popular 4x4's with nature and the execution was brilliant even though nowadays SUVs are associated more with polution than connecting with nature, but that may just be the consensus here in the States. In other countries these cars are used for getting to places where no automobile can go, especially in the rural and heavily forrested areas. These cars are heavily depended on for getting supplies to villages that are in underdeveloped regions where paved roads are a commodity and getting modern medicine is essential for survival.



Below you can find the site where I found this great piece of work as well as a video of how this campaign was produced.

http://www.print.duncans.tv/2008/toyota-prado-on-banana-leaf/

Client: Toyota Prado
Agency: Leo Burnett Colombia

Complaints Choir

We saw the Complaints Choir exhibit at P.S.1 MoMA in Queens and were in awe. I liked this exhibit so much I felt like I had to share it even though this isn't advertising. It is still a very artistic way of communicating... even if it's people's complaints and grievances.

The thing I love about this is the passion with which the people express themselves for the things they dislike.
I had read an article in Fast Company about people having more things in common in the things they dislike than the things they actually like.... it really shows in these choirs.

My favorite choir was the one from Helsinki, but you may find the rest @ www.complaintschoir.org

first award - lots of tissues needed

Last week, we attended our first ever award ceremony.

It was totally unexpected, we never expected to make it down to the shortlist.
It was for AdPack USA's second annual Tissue Tactics II contest and we had to come up with tissue packaging to promote our brand or company. We had tons of ideas, my favorite was for Major League Baseball (MLB) for which our idea was pretty cool, but can't give the idea away just yet as we'll probably enter it next year.

We decided on going with Diamond Edge Communications (DEC), the student-run ad agency that I worked at while I was at school. The idea for this one was to promote the agency and attract new talent/students and letting them know that DEC offers a real life experience, not just running copies and stapling packets for the boss.

Here is a rough JPEG of what we rushed into the competition.
We didn't make bank on this opportunity but at least we got recognition (shortlist).

CW: Camilo Aguirre
AD: Jonathan Correa

Vampire Energy

GOOD Magazine and Nigel Holmes (Explanation Graphics) put this little vid together about Vampire Energy (standby energy).

It's a great piece of communication on how much energy or $$$ we waste by having all our gizmos connected. It doesn't seem like much short-term, but on the long run it may be of great impact.

Check it out, 3 1/2 minutes of entertaining information.

the Humanitarian Lion

Found this as I was surfing the web and fell in love with the idea.

The Humanitarian Lion would be an award given at Cannes. Cannes is not just a city in France nor we think about the film festival, which is great and all, but Cannes [Lions] is one of the most coveted advertising festivals in the world. Advertising professionals from all over the world conglomerate in Cannes for a week of award shows, trade shows, conventions, and the hope of leaving Cannes victoriously with a Lion. The Lion statues that are awarded there are the equivalent of the Oscars, the only difference is that it is International and there are Gold, Silver and Bronze Lions.

Anywho, the Humanitarian Lion would be an award given to the best campaign, as its name states, to the best humanitarian advertising. In the past, many humanitarian projects have won many Lions, and now it appears they will have their own category. The Tap Project, which I've ranted about before, won the most coveted of all Lions last year, the Grand Prix Lion, other humanitarian campaigns that have won have been for Amnesty International, UNICEF, etc.

Hopefully this will be a new category this year or at least in the near future.





Client:
Agency:

Sharing is caring

Sharing IS caring. It's beautiful to see everyone sharing throughout the spot. Even more so how people from diverse cultures share with one another. However, it would be amazing to see people actually buying an extra beer of their choice at a bar and bring it over to a total stranger and say "hey, I just had one of these and thought it was amazing. You look like someone who would appreciate it." Now that would be even more Utopian, hehehe.

Anywho, this is one of those spots where you can place any product in it and still leave people feeling warm and fuzzy inside.





Client: Heineken Premium Light
Agency: Wieden+Kennedy

A worldly religion known as football

This is one of those spots that I'll actually run to the TV and watch closely, especially if I can catch it from the beginning. I fell in love with the spot because it is every kid's dream to play club football. The way this spot starts is as if we were playing in the Minors or in an inner-city team and then getting scouted to play in the major league club, and eventually getting a chance to play in the national team. This spot was very reminiscent of the story-line in the movie Goal!, a movie which is equivalent to Rudy here in the U.S.

Below is the Nike spot that pays a bit of a tribute to football (soccer). Enjoy!





Agency: 72andSunny
Client: Nike Football
Creative Director: John Boiler, Glenn Cole, Jason Norcross, Bryan Rowles
Director: Guy Ritchie (as in Madonna's Guy Ritchie)

Full credits on Creativity-Online