first award - lots of tissues needed

Last week, we attended our first ever award ceremony.

It was totally unexpected, we never expected to make it down to the shortlist.
It was for AdPack USA's second annual Tissue Tactics II contest and we had to come up with tissue packaging to promote our brand or company. We had tons of ideas, my favorite was for Major League Baseball (MLB) for which our idea was pretty cool, but can't give the idea away just yet as we'll probably enter it next year.

We decided on going with Diamond Edge Communications (DEC), the student-run ad agency that I worked at while I was at school. The idea for this one was to promote the agency and attract new talent/students and letting them know that DEC offers a real life experience, not just running copies and stapling packets for the boss.

Here is a rough JPEG of what we rushed into the competition.
We didn't make bank on this opportunity but at least we got recognition (shortlist).

CW: Camilo Aguirre
AD: Jonathan Correa

Vampire Energy

GOOD Magazine and Nigel Holmes (Explanation Graphics) put this little vid together about Vampire Energy (standby energy).

It's a great piece of communication on how much energy or $$$ we waste by having all our gizmos connected. It doesn't seem like much short-term, but on the long run it may be of great impact.

Check it out, 3 1/2 minutes of entertaining information.