A recognition for the Tap Project

On September 22nd, The Advertising Club recognized David Droga, the Creative Chairman at Droga5, for his brilliant efforts on the Tap Project.

Here is an excerpt from his acceptance speech which I think is extremely powerful, especially for everyone in the advertising community. (His speech in the video below.)

"I don't think I'll ever have the luxury to be able to write a check for a billion dollars, I'm not Bill Gates. I'd love to think I could, but what I can do, I can contribute my imagination, and that's my currency. And everyone in our industry has the power to contribute."

The funniest thing is that he is one of the most awarded creatives in advertising, but his mom finally thinks he did something great.

Greatest hook-up site ever

As I was surfing the interweb, I came across one of the best websites ever. It is called Designism Connects and it is for those who are Creatives and want to make a positive impact in the world. It links you with a good cause worth fighting for. Work that will leave you feeling as though you were a hero, doing good.

Here is the site, I fell in love with it.
I hope you do too.

http://www.designismconnects.org/

something epic

This is one of the greatest spots this year and it was done by Weiden+Kennedy for Nike. It's epic. It cannot be defined any other way. No matter how many times you view this spot, you are always left in awe.

No words and yet it leaves so much behind:
Practice makes perfect, if you persist you will persevere, etc etc.

LEAVE NOTHING... it is all that is said in the super, and yet it says so much. Now I wish I put in a little extra during fútbol practice when I was little... next Cristiano Ronaldo, who knows.

This is going to win big at the awards in 09, just watch.




Client: Nike Football
Agency: Wieden + Kennedy

connecting with nature

The other day I was looking through Lürzer's Int'l Archive and stumbled upon a great ad from Colombia, my homeland. I then went on to search online for other work that hailed from Colombia. In my search, I stumbled upon this piece which is great in every sense. It was a huge gamble due to the nature of its' execution which called for screenprinting on banana leaves. The idea was to connect one of Toyota's most popular 4x4's with nature and the execution was brilliant even though nowadays SUVs are associated more with polution than connecting with nature, but that may just be the consensus here in the States. In other countries these cars are used for getting to places where no automobile can go, especially in the rural and heavily forrested areas. These cars are heavily depended on for getting supplies to villages that are in underdeveloped regions where paved roads are a commodity and getting modern medicine is essential for survival.



Below you can find the site where I found this great piece of work as well as a video of how this campaign was produced.

http://www.print.duncans.tv/2008/toyota-prado-on-banana-leaf/

Client: Toyota Prado
Agency: Leo Burnett Colombia

Complaints Choir

We saw the Complaints Choir exhibit at P.S.1 MoMA in Queens and were in awe. I liked this exhibit so much I felt like I had to share it even though this isn't advertising. It is still a very artistic way of communicating... even if it's people's complaints and grievances.

The thing I love about this is the passion with which the people express themselves for the things they dislike.
I had read an article in Fast Company about people having more things in common in the things they dislike than the things they actually like.... it really shows in these choirs.

My favorite choir was the one from Helsinki, but you may find the rest @ www.complaintschoir.org

first award - lots of tissues needed

Last week, we attended our first ever award ceremony.

It was totally unexpected, we never expected to make it down to the shortlist.
It was for AdPack USA's second annual Tissue Tactics II contest and we had to come up with tissue packaging to promote our brand or company. We had tons of ideas, my favorite was for Major League Baseball (MLB) for which our idea was pretty cool, but can't give the idea away just yet as we'll probably enter it next year.

We decided on going with Diamond Edge Communications (DEC), the student-run ad agency that I worked at while I was at school. The idea for this one was to promote the agency and attract new talent/students and letting them know that DEC offers a real life experience, not just running copies and stapling packets for the boss.

Here is a rough JPEG of what we rushed into the competition.
We didn't make bank on this opportunity but at least we got recognition (shortlist).

CW: Camilo Aguirre
AD: Jonathan Correa

Vampire Energy

GOOD Magazine and Nigel Holmes (Explanation Graphics) put this little vid together about Vampire Energy (standby energy).

It's a great piece of communication on how much energy or $$$ we waste by having all our gizmos connected. It doesn't seem like much short-term, but on the long run it may be of great impact.

Check it out, 3 1/2 minutes of entertaining information.