The other day I was looking through Lürzer's Int'l Archive and stumbled upon a great ad from Colombia, my homeland. I then went on to search online for other work that hailed from Colombia. In my search, I stumbled upon this piece which is great in every sense. It was a huge gamble due to the nature of its' execution which called for screenprinting on banana leaves. The idea was to connect one of Toyota's most popular 4x4's with nature and the execution was brilliant even though nowadays SUVs are associated more with polution than connecting with nature, but that may just be the consensus here in the States. In other countries these cars are used for getting to places where no automobile can go, especially in the rural and heavily forrested areas. These cars are heavily depended on for getting supplies to villages that are in underdeveloped regions where paved roads are a commodity and getting modern medicine is essential for survival.
Below you can find the site where I found this great piece of work as well as a video of how this campaign was produced.
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