the Humanitarian Lion

Found this as I was surfing the web and fell in love with the idea.

The Humanitarian Lion would be an award given at Cannes. Cannes is not just a city in France nor we think about the film festival, which is great and all, but Cannes [Lions] is one of the most coveted advertising festivals in the world. Advertising professionals from all over the world conglomerate in Cannes for a week of award shows, trade shows, conventions, and the hope of leaving Cannes victoriously with a Lion. The Lion statues that are awarded there are the equivalent of the Oscars, the only difference is that it is International and there are Gold, Silver and Bronze Lions.

Anywho, the Humanitarian Lion would be an award given to the best campaign, as its name states, to the best humanitarian advertising. In the past, many humanitarian projects have won many Lions, and now it appears they will have their own category. The Tap Project, which I've ranted about before, won the most coveted of all Lions last year, the Grand Prix Lion, other humanitarian campaigns that have won have been for Amnesty International, UNICEF, etc.

Hopefully this will be a new category this year or at least in the near future.





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Sharing is caring

Sharing IS caring. It's beautiful to see everyone sharing throughout the spot. Even more so how people from diverse cultures share with one another. However, it would be amazing to see people actually buying an extra beer of their choice at a bar and bring it over to a total stranger and say "hey, I just had one of these and thought it was amazing. You look like someone who would appreciate it." Now that would be even more Utopian, hehehe.

Anywho, this is one of those spots where you can place any product in it and still leave people feeling warm and fuzzy inside.





Client: Heineken Premium Light
Agency: Wieden+Kennedy

A worldly religion known as football

This is one of those spots that I'll actually run to the TV and watch closely, especially if I can catch it from the beginning. I fell in love with the spot because it is every kid's dream to play club football. The way this spot starts is as if we were playing in the Minors or in an inner-city team and then getting scouted to play in the major league club, and eventually getting a chance to play in the national team. This spot was very reminiscent of the story-line in the movie Goal!, a movie which is equivalent to Rudy here in the U.S.

Below is the Nike spot that pays a bit of a tribute to football (soccer). Enjoy!





Agency: 72andSunny
Client: Nike Football
Creative Director: John Boiler, Glenn Cole, Jason Norcross, Bryan Rowles
Director: Guy Ritchie (as in Madonna's Guy Ritchie)

Full credits on Creativity-Online