Found this as I was surfing the web and fell in love with the idea.
The Humanitarian Lion would be an award given at Cannes. Cannes is not just a city in France nor we think about the film festival, which is great and all, but Cannes [Lions] is one of the most coveted advertising festivals in the world. Advertising professionals from all over the world conglomerate in Cannes for a week of award shows, trade shows, conventions, and the hope of leaving Cannes victoriously with a Lion. The Lion statues that are awarded there are the equivalent of the Oscars, the only difference is that it is International and there are Gold, Silver and Bronze Lions.
Anywho, the Humanitarian Lion would be an award given to the best campaign, as its name states, to the best humanitarian advertising. In the past, many humanitarian projects have won many Lions, and now it appears they will have their own category. The Tap Project, which I've ranted about before, won the most coveted of all Lions last year, the Grand Prix Lion, other humanitarian campaigns that have won have been for Amnesty International, UNICEF, etc.
Hopefully this will be a new category this year or at least in the near future.
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