Sharing IS caring. It's beautiful to see everyone sharing throughout the spot. Even more so how people from diverse cultures share with one another. However, it would be amazing to see people actually buying an extra beer of their choice at a bar and bring it over to a total stranger and say "hey, I just had one of these and thought it was amazing. You look like someone who would appreciate it." Now that would be even more Utopian, hehehe.
Anywho, this is one of those spots where you can place any product in it and still leave people feeling warm and fuzzy inside.
Client: Heineken Premium Light
Agency: Wieden+Kennedy
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