Back in Persuasive Thinking class, my first advertising class to be precise, we had to come up with PSA ads for an Ad Council campaign of our choosing. For some reason I got interested in the Mothers Against Drunk Driving (MADD) campaign. I wanted to work on this one because it targets the soon-to-be-drunk person directly, which I believe doesn't work to well. People in a drunk state of mind don't think back about things and even less about possible consequences. They are set on the one thing they have in mind: grabbing another drink, talking to that certain someone, calling people (what is nowadays called drunk-dialing), or getting home by any means necessary.
This was when I realized that the ads didn't really live up to its tagline/motto: "Friends don't let friends drive drunk." Therefore I decided to target friends. A good friend would do anything possible to not let you endanger yourself or the life of others. Therefore my campaign was to have friends intercede when a friend is drunk, buzzed, tipsy, etc. Below is my favorite ad out of the series of ads I created, the other ones are quite embarrassing, they look like kindergarten doodles, hehehe.
Enjoy!
CW: Camilo
AD: Camilo
Year: circa 2005
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