Living the Absolut World

On Saturday, March 22nd, we had the chance to live out that cool Absolut commercial. Except for this time, we weren't fighting riot police nor were there people rappelling down the side of the buildings. We were all there to fight each other in an all out pillow fight war where every man and woman was fighting for themselves. It took place in NYC's Union Square and there were feathers all over the place; to the point that you had feathers in your mouth, in your nose, basically everywhere.

It had to be one of the most fun-filled days of the year. It was called NYC Pillow Fight 2008. Everyone and there pillows met at 3pm that Saturday afternoon to have fun. [Other political implications may be deduced from such a fun manifestation, but I'd rather not go there.] There were people who adorned their pillowcases, others who disguised themselves. All-in-all, it was the most fun I had in well... at least this month.

Check out some more pics from the Pillow Fight on my bookface album.


Below you'll find the Absolut commercial I referred to earlier.

Client: Absolut

Agency: TBWA\Chiat\Day