This is an Ad Council campaign that everyone can relate to, it's for Wireless AMBER Alerts and the creative is done by Merkley + Partners. It is a campaign for missing and abducted children, and it calls for citizens to register their mobile device to receive text messages with information that could lead to finding a child.There is no need to stress how important and necessary it is for advertising to carry this message because losing a kid for 10 seconds in a department store is devastating enough.
The message on the van is scary enough and makes you wonder about all those cars on the road in front of you, especially those sketchy ones that pass you by.
For more on this campaign or other non-profit campaigns go to Ad Council.
Client: Wireless AMBER Alerts
Agency: Merkley + Partners
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