My first experience with advertising outside of class was at Diamond Edge Communications. DEC is a student-run advertising agency at Temple University, where students intern and get real life experience by working with clients, budgets, and managing time. One of the greatest things you can learn there is "no job is an easy job."
I joined DEC in the Spring semester of 2007. Of all the accounts I managed that semester, the Special Equestrians account was the one that showed me that advertising could benefit people. Special Equestrians is a non-profit, therapeutic horse riding program whose mission is to improve the physical, mental and emotional well being of children and adults with physical or mental disabilities.
Even though this client had a really small budget, we had the privilege and the opportunity to do something that eventually benefited the Bucks County community. This was the first ad that we presented to the client and they loved it. It was a print ad that they intended placing as a flyer in local and regional magazines.
This was when I first realized that advertising is good -- good for the community.
Client: Special Equestrians
Agency: Diamond Edge Communications
Account Manager: Camilo Aguirre
Creative Director: Matthew Keegan
Art Director: Matthew Keegan
Copywriter: Margaret Mastrogiacomo
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